The Craft

Strategy | Inspiration | Listen & Watch | Updates | Tips

FeaturedView all >

How to uncover the real stories of our food — with Sophie Merkens

^{By Thomasin Sleigh | Senior Copywriter}

Introducing Image Filters for Shorthand

^{By Mirna Nasr | Product Marketing Manager}

How to escape your brand — with Ngadi Smart

^{By Thomasin Sleigh | Senior Copywriter}

Why you need
to stop using PDFs

^{By Matt McGregor | Director of Content}

Should we automate our creativity?

^{With Rachel Westbury | Senior Editor}

Content strategyView all >

Lines of decorative illustrated devices, webpages, and eyes.

The art of accessibility:
How to weave accessibility into your content

^{By Corinna Keefe | Contributing Writer}

How to invest in SEO — without trashing your brand

^{By Matt McGregor | Director of Content}

Why Shorthand killed its blog — and why you should, too

^{By Matt McGregor | Director of Content}

How to build and future-proof your content team

^{By Kiera Abbamonte | Contributing Writer}

How to write a content strategy

^{By Kiera Abbamonte | Contributing Writer}

How to get started with SEO

^{By Kiera Abbamonte | Contributing Writer}

Listen & watch View all >

Episode #13: How to produce un-boring content marketing

^{With Rachel Westbury | Senior Editor}

Episode #12: How to produce award-winning slow journalism

^{With Rachel Westbury | Senior Editor}

Episode #11: How Sky News verifies news in the age of misinformation with Ronan Hughes

^{With Dawn Murden | VP Customer Success}

Shorthand updatesView all >

Announcing Projects

^{By Brett Geoghegan | VP Product}

Nominations are open for the 7th Annual Shorthand Awards

^{By Monique Lane | Community and Events Manager}

Announcing 3D Images

_{By Brett Geoghegan | VP Product}

InspirationView all >

Look like the revolution: an interview with Touré Folkes and Ray Fontaine

^{By Thomasin Sleigh | Senior Copywriter}

Can we slow the pace of storytelling on the web? An interview with Cody Ellingham

^{By Thomasin Sleigh | Senior Copywriter}

The role of comics journalism in modern media

^{By Kimberlee Meier | Contributing Writer}

10 listicle examples that will make you love the form

^{By Corinna Keefe | Contributing Writer}

10 examples of powerful investigative journalism

^{By Kimberlee Meier | Contributing Writer}

15 engaging scrollytelling examples

^{By Kiera Abbamonte | Contributing Writer}

Writing & design tipsView all >

10 critical internal communications tools

^{By Kiera Abbamonte | Contributing Writer}

15 generative AI tools

^{By Nikki Michaels | Contributing Writer}

Top 10 best SEO tools

^{By Kiera Abbamonte | Contributing Writer}

16 web accessibility tools for testing and creating content

^{By Corinna Keefe | Contributing Writer}

14 of the best tools for writers and content creators

^{By Claire Deane | Contributing Writer}

10 tools to make a great pitch deck

^{By Kimberlee Meier | Contributing Writer}.